Today we discussed the theory involved when analyzing advertisements. Frank Baker believes you should focus on the 5 Ps
Baker also uses the AIDA acronym:
Using these concepts our group developed a magazine cover aimed towards students in professional year. We titled it Tinkering Teachers because are still learning - or tinkering - with what we believe it means to be a teacher.
- What is the product being advertised?
- Who is the intended purchaser that the advertisement is directed to?
- What persuasive techniques are applied to the pitch?
- Where is the pitch placed?
- How is the product presented?
Baker also uses the AIDA acronym:
- Attention - how do they gain attention?
- Interest - how do they hold interest?
- Desire - how do they enhance desire for the product?
- Action - what is the action from the audience?
Using these concepts our group developed a magazine cover aimed towards students in professional year. We titled it Tinkering Teachers because are still learning - or tinkering - with what we believe it means to be a teacher.